Campaign Details: David Tennant Stars In Two New Ads For Virgin Media
David Tennant and Sir Richard Branson have joined forces once again for the latest Virgin Media ad campaign, this time to promote the brand new 'quad-play' Big Bundles.
David takes control of some seriously supercharged vehicles in the latest ad campaign as Virgin Media is puts its customers in the driving seat with its flexible new bundles, enabling them to mix and match the UK’s fastest widely available broadband, the country’s best value mobile SIM and unbeatable TV and home phone services. Each Big Bundle can be tailored to suit a household’s needs with great value extras available to add at any time.
In the first ad, Power Drive, David starts off in a clapped-out old car bemoaning unreliable copper broadband speeds. The car suddenly becomes a bright red sports car at the flick of a switch to Virgin Media’s superfast fibre optic broadband and powers a sleek red trailer carrying an entire family, all online at the same time. The car then transforms into a rock star tour bus, fully kitted out with Virgin Media TiVo, a gold-plated home phone and even a mobile SIM, all available with Virgin Media’s new quad-play Big Bundles. Branson appears, skating behind the tour bus, as Tennant exclaims all this is available for as little as the price of a “pair of old roller blades”.
In the second ad, called Power Flex, Tennant cruises along on a powerful motorbike and compares the experience to the freedom customers get with Virgin Media’s flexible Big Bundles. He pulls a lever to add and remove Sky Sports to his package whilst an entire Virgin Media family pulls up alongside him on a supercharged bike. Everyone is busy online with different devices so the family’s pet Labrador is at the wheel and cranks up the broadband speeds to cater for everyone’s needs. Tennant holds up a mobile SIM which can be added to his quad-play bundle, which turns into a dove and flies away, prompting Tennant to say “freedom is awesome, eh Rich?”’ Branson leans out from behind Tennant on the back of his bike where he’s been all along.
Richard Larcombe, brand and marketing director at Virgin Media, said: “The time had come for our blockbuster duo of Tennant and Branson to hit the road – after all, what better way to show off our supercharged services than from a supercharged vehicle? The ads celebrate the freedom and flexibility of our new unrivalled Big Bundles, helping turn Virgin Media customers into the Big Kahunas of the household.”
Virgin Media’s Big Bundles have transformed the way in which home communications and entertainment services can be bought, offering unprecedented flexibility and value to consumers. For just £45 a month, the ‘Big Kahuna’ bundle makes the most of the unrivalled power of Virgin Media’s network by boasting 152Mb broadband, twice as fast as any other service of scale. This market-beating bundle also includes the highly acclaimed TiVo® with over 230 TV channels with over 40 in HD, such as every BT Sport channel, and a home phone service.
The ad campaign was created by BBH with media planning handled by Fifty6, and will run across TV, print, out of home and online.
Power Drive premieres tonight on ITV during Britain's Got Talent, but you can get a sneak peek below: